The brewing station celebrates the millenary art of beer brewing, as it acts as a display where the process and the tools can be appreciated and better understood. It incorporates traditional materials like wood,stainless steel, glass, ceramic and leather into contemporary simple forms. It is meant to be displayed as a piece of furniture but it is also a real, versatile working station that can be rolled to the kitchen or next to a stove where the beer is brewed.
The cabinet is made out of 1/2 inch oak plywood which was custom laid up for the project and consists of 9 layers of veneer.
The Stainless steel front panel resolves allows the user to custom position the brewing tools and provides a solution to some of the problems home brewers have to overcome, for example drying the bottles after sanitation. It also allows fresh air into the cabinet’s interior which contains the fermenting brew.
Taking simplicity again as the most important aspect of the concept, the minimal logo consists of the word “BEER”, with the letters arranged around an X. Simple and effective the logo explains with one word the content of the bottle. The Logo incorporates graphic elements of the cabinet and the bag which creates a unity between the different objects.
Logo and Branding Concept in collaboration with -Franziska Stetter
The Home Brewing Station allows to personalize each bottle in a practical simple way. Rubber stamps with the BEER logo allow the user to personalize each bottle.Traditionally, paper bags are a cheap easy way to carry beer bottles in a discreet way. The concept behind the packaging is take a simple known element as the paper bag and elevate its value through the branding with the rubber stamps. This way, every bottle becomes unique.